PRET – Steven Lawrence

Ready to Eat

Redesign and optimization of the ordering and checkout experience for the PRET US site.

Overview

PRET is known for its freshly prepared foods, convenience and speed – however their online ordering system did not reflect this. Customer surveys and interviews were conducted and found that while customers were able to place orders, they lacked trust in the system and struggled to find important information through the ordering process. Starting with this research, we identified all pain points within the customer experience and areas for improvement, and began a complete overhaul of the delivery storefront.

Heuristic Analysis

To evaluate and audit all usability issues within the storefront, a heuristic analysis exercise was completed. This was evaluated with the business and used as a guide for the redesign process.

Customer Experience

Defined by research and business requirements, a new user flow was designed to collect the customers preferred method of service (Delivery or Collection.) When that information was collected, the appropriate products were surfaced for their preferred service type.

Define & Design

User flow was validated by wireframing for desktop and mobile viewports and prototyping the experience working the the product team at PRET. This user flow was translated into an interactive journey. Explore the working prototype

Final Delivery

Finally, the PRET brand was brought to life into the new user journey with bright, colorful imagery and beautiful photography of their offerings.