Steven Lawrence

User Experience & Design
Description

Lucy Activewear Replatform

Tasked with a complete redesign of the lucy.com, each aspect of the current shopping experience was analyzed and overhauled on the latest Demandware release.

After site audit with the lucy team, design a responsive site including platform enhancements, modular templates, and engaging shopping experiences such as a bra fit guide and shoppable lookbook.

Services

  • Concepting
  • Strategy
  • UX + Design
  • Production

 

View Project

  • /
Info
Comprehensive Shopping Experience

A complete shopping detail page with 3rd party plugin styling and integration.

Info
Shoppable Bra Fit Guide

Lucy users could now shop by their level of support using the responsive and shoppable guide.

Info
Interactive Lookbooks

We enhanced Lucy’s current lookbooks by making them shoppable! Lucy users could flip through each collection and shop their favorite items directly from the page.