Feiyue Shoes
After joining the BBC Group in the U.S, Feiyue was in need of a complete redesign of its digital flagship for its introduction to the U.S. market. With a 12 week window, redesign the entire user experience while undergoing a complete replatform. A clean UI was designed to highlight the crisp product photography and modular templates were created for Feiyue to easily manage editorial content.
Role
- Commerce
- Strategy
- UX + Design
- Production
